The three basic keys of search engine optimisation

With search engine optimisation on the rise, there are many mind blowing theories that are circulating about what will get you high up in the search engines. From having your keywords in bold font, to having your text as close to the top of a page, along with the famous 3% - 7% keyword density rule, we can scrap them all since it comes down to three basic key points.

1. Keyword Selection

The most important point out of the three is keyword selection. If you end up selecting keywords that do not have any/few searches, then you are simply wasting time by optimising for them. There is no point in being ranked number one for a keyword when there are no searchers for that term. A good place to start is by using keyword research tools such as “Wordtracker”, “Overture Keyword Assistant” and “Keyword Discovery”, to find out what people are typing into search engines. Once you have found those terms, the next step is to work out the level of competition and effort it will take to get a reasonable rank for each term. The best way is to look at the number of competing pages in search engines for each keyword and how many incoming links the top ten websites have (“Marketleap link popularity checker” is a good tool for that). If you have the knowledge and time, you may want to go for the slightly more competitive keywords.

2. Good On-the-Page and Off-the-Page Structure

For on-the-page factors, making sure that there is a sufficient amount of text based content, title tags and a strong internal linking between all web pages, is a good start. Title tags and content should contain keywords provided that they are not “stuffed” into the text. For example, if your keyword is “dog supplies”, this sort of writing should be avoided:

“We base our business on dog supplies and have a great range of dog supplies. Check out our latest dog supplies today!”

A visitor will be immediately turned off from this sort of writing and will question the credibility of your site. Keywords should be written around the content, not the other way around.

Off-the-page factors relates to reducing code within your web pages (placing code into external files, such as JavaScript and Style Sheets) and having a website design where search engines can index all your content.

3. Incoming Links

Attaining incoming links to your website has become a more heavily relied upon factor in last couple of years. Each incoming link is seen by search engines as a vouch from another site. The more incoming relevant links you have, the more trusted your website becomes by search engines. This does not mean you can simply acquire a bunch of links from any site. Links need to relevant in the sense that the website linking to you has some sort of affiliation with your theme otherwise the links will not benefit you.

Provided you stick to the three basic key points of search engine optimisation, in time you will notice a stronger website presence in the search engines. Whist it can be done on your own if you have the knowledge and time, hiring an SEO agency is one avenue to success if you have the budget. Having said that, time should not be spared in taking advantage of the vast opportunities the internet can bring you and your business.

Google best search engine optimization seo practices part 2

The second part of this article will guide you through the important steps on how to on-page optimize sites in Google. If you have an existing site, use this as a reference to ensure that you are doing everything right. We review 5 more areas.

Keyword research, the beginning.

Start with 5-10 keyword phrases, create content, optimize, post, maybe publish… Why? Are you building an authority? Then, wait until you have at least 100 pages. Otherwise continue. But 5-10 pages at a time can go a long way towards an authoritative site. Remember, what works… takes work.

Keyword refinement, the outgoing.

Following the previous though. After your initial research, primarily of some data you have form various keyword tools, you need to rely on your web analytics to see how focused your optimization is based on your visitors. That is what “outgoing” means here. You need to look at this information, especially search engine and searcher behavior, and refine your optimization even further, for the cycle of your site.

The importance of content tagging.

This is basically bolding or italicizing of keywords phrases in content. Don’t overdue it. It is recommended to use it for user experience mainly. Doing it right will bring good benefits.

Article marketing and its impact.

Writing articles is a great way to add fresh content to your site that is worth linking to. Now, for a good optimization of the content, add your keyword phrase within the first 20 words, at the of the page. Optimize one main keyword phrase per page.

The return of the niche… and off course authority sites.

Sites within 3-12 pages known as “niche” are OK in Google. You don’t need to target or optimize every page, but you should have one page for every target key phrase you want to rank for. If you are after an authority type of site, then you need daily fresh content with 450-500 words a page. This content can be in the form of daily articles you can host and syndicate for your site. Also, a blog or forum is another great way to generate fresh content.

Modify your web site with seo

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SEO Delhi Company is a relatively new business area and one which, as the name suggests, is very closely related to search engines. When you type in a search on one of these search engines, you are then presented with a list of results. The soft ware behind the search engine effectively finds what it considers to be the best matches for your chosen search.
SEO Delhi Company is all about trying to get a web site is about trying to get a website to appear more highly in the search engine results. This achieving can be done by number of ways, but will usually include a range of techniques. Typically, a search engine consultant might look to make changes to the structure of the website, to the way in which content is presented and to the underlying website code. Search engine optimization offers different methods for optimizing the web site. Search engine optimization is relatively new business area and it’s the one which, as the same suggests, is very closely related to search engines. The consultant may also adopt a range of off-site techniques - these might include increasing the number of visitor should, if done properly. SEO Delhi process increases the number of selling on the web site. In effect search engine optimization is to increase the number of visitors to particular site by improving the sites search engine rankings. It’s a scope for improving your business in market. You can find out more information about improving your web presence by visiting e-fuzion.

Article writing and seo search engine optimization

This article will guide you through the main reasons you should be using article writing as part of your SEO efforts to gain backlinks and link popularity, or in other words, turning content into link s and traffic. Getting targeted traffic is a direct result of this process. This will apply to both new and existing sites, and I am covering here what to do when writing articles.

Write only about what you know well.

You should focus on known topics that pertain to your target market. As your articles are informative, you can submit them to article directories and websites accepting new content and articles that publish similar ones to what yours is about. You can get strong referrals from articles that were submitted using article databases. Keep writing 2-3 articles weekly, making sure they are getting submitted at similar rates.

Article partitioning and printable versions.

Splitting articles into parts is a great way to make a subject easier to digest by topics and having your visitors follow them by series. It does also help when you take an article for review and you add your comments in different color or bold them. Printable versions are an important addition to the original format of your articles, highly appreciated by users, and does not fall into duplicate content penalties at all.

The power of links and your article.

Use linking within your article to expand information sources or further detail topics. Reference pages, news sources, forums, bog posts, are example of resources you can offer and the user can choose to follow if needed. Now, it is equally important that your links are well defined and easy to spot by using standards when possible.

Apply SEO principles to your article.

It is important to create titles and headings that relate to what the article is about. Also, try to keep the article length to no more than 500 words, written with simple language, and providing clear and useful information. Always impart concrete knowledge to your readers. You should focus on the most important points in the topic, outlining the key areas of it. To do this, you can use headings, bold type and lists, like in the case of this particular article.

There is a lot more to article writing, but every situation is different, and for every website, the application of concepts discussed in these areas are different as well.

By Dedicated SEO Consultant Jose Nunez